Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak…
Yesterday I posted on the first of two variables in my proposed multivariate transmission rate formula, expression rate (how many people a seed exposes to a meme) and assimilation rate (how many people exposed to that meme turn into seeds themselves). Today I want to look at two more aspects: multiple exposure assimilation and assimilation threshold.
Multiple exposures to certain memes may increase that meme’s assimilation rate. Just…
The concept of a reproduction or transmission rate comes from epidemiology. It is the average number of new infections a person infected with a disease will cause. If this number is over 1 the infected population will grow, if it is below one they will shrink in the long term. It assumes a 0% immunity rate in the general population, meaning everyone exposed to the pathogen will become an infectious case themselves.
In memetics and viral…
The Q Document (the source material for the Gospels of Matthew and Luke) is a collection of Jesus’s proverbs. Jesus’s own ministry was comprised of 1 to 3 years of short sayings including proverbs and the occasional long-form sermon. The Book of Proverbs is one of the “Three Poetic Books” of the Old Testament. Ecclesiastes 12:9 and 12:10 say:
In addition to being a wise man, the…
Slang is not easy to define exactly, but in an article written by David M. Hummon in 1994 for The Journal of Higher Education a workable definition is presented:
an oral, highly expressive language not accepted as ‘good, formal usage’.
Whereas euphemisms seek to obfuscate and soften unpleasant realities, slang is often used as a shocking way to confront those otherwise taboo…
I made a few changes here, like some of the fonts. I made a portfolio page and I have to add a new navigational menu somewhere, but I’m not sure where.
I’m also planning to give away a prize pack to one random subscriber (from the US, for shipping purposes) to my email list on August 22nd. So far the guys over at KickAssEveryDay.com have offered an awesome t-shirt to start off the prizes. I’ll send the winner a copy of Susan Blackmore’s Meme…
I made some changes to my sidebar and I noticed that I’ve started to build up a decent number of posts on my weird take on history, sociology, psychology, memetics, viral marketing and social media (I like to call it protoviral). So I decided to go ahead and make one big roundup post so that if you missed something you can read it from here, and so that I (and you will too) have a link to send people to help them understand exactly what I’m…
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Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract them. The Washington Post published…
While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.
So I took the code I used for No Internet Petitions, including the Facebook app and the and packaged it up….
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I’d like to debunk a myth that has gone on, rampant and unchallenged in marketing circles, especially viral and social marketing, for some time now, but first I feel a few caveats are in order.
First: product quality is important, no amount of marketing will alchemize a bad product into a good one. Second: even the most virulent of viral marketing campaigns can leave a brand or product right…
